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The importance of story-driven videos

October 25, 2016

 

Writing a script, any kind of script, is a tormenting and challenging process that takes a sizable chunk of energy from the screenwriter. At the same time, it can be a beautiful journey. Connecting people via video is a very complex and also humbling experience that begins in the conception of story. 


“How do I get this point across?” 


“What do I want people to feel when they see this?”


Those are two of the most recurrent questions lingering in my mind non-stop when I take on a new project. So you can tell why this can be a tormentous process; I want to respect the audience and their time. It’s all about human emotions, what we have in common and about letting people know that they’re not alone, that there is an answer and a reliable option to their physical ailments in the case of the medical world.


I’ve gotten the chance to really submerge myself in the biomedical and biotech world, all the new discoveries, the different approaches to healthcare and how technology can be truly life changing. Engaging, compelling, and entertaining videos also belong in the healthcare and science field; telling the stories of success after treatment, sharing a new device or gadget that can improve your quality of life, and capturing the amazing work being done out there is my main goal as the filmmaker at The Videology Company. 
 

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