The internet as we know it has been around for a while now. Two years ago, YouTube celebrated its tenth anniversary. Since I work for a video production company, you probably know where I’m going with this.
Just like everything else, videos get old and wear out. Technology has come so far since streaming video joined the range of website offerings, moving as fast as the technology behind the product they showcase.
These materials are part of the public face of a company or a product, and potential investors, clients, and customers notice any cut corners. It’s hard to tell from the inside what’s a legitimate frill and what says ‘tacky’, which is where we the Videology Company come in, but I digress.
Faces are important, and as a customer it’s easy make a connection between presentation and quality. If all the video content I can find is five years old, what does that say about the way a company treats their products?
Admittedly I’m biased since I run a video production company, and I wasn’t going to write this blog post. My original plan was to roll my eyes when I saw something like this on a corporate website. I had to say something.